Automotive Insight Group, the Manchester‑based data and technology company specialising in the automotive industry through its innovative platforms Automotive Insights and Factor Sales, today announced that former AutoTrader Group Sales Director Darren Moon and former Factor Sales Director Ian Penny have joined the expanding team.
Moon, a seasoned industry leader who spent more than 18 years at AutoTrader as Group Sales Director, joins the business as Strategic Partnership Director. Penny, the former Sales Director of Factor Sales and a member of the company’s Advisory Board, joins as Strategic Product Advisor, working with the team to support the evolution and innovation of the Factor Sales product.
Nick Richardson comments:
“It’s an honour and a privilege to welcome Darren and Ian to the team. Their knowledge and experience will significantly support our continued evolution as we establish ourselves as a critical business partner, providing independent, reliable and high‑performance real‑time data and insights to companies across the UK automotive industry.”
Darren Moon adds:
“I’m delighted to join Automotive Insight Group and be back in this great industry. We are witnessing greater change in the UK automotive sector than ever before. What Automotive Insight Group is building will help all retailers and partners navigate these changes by providing independent insight and data from car‑buying consumers.”
Ian Penny comments:
“Having seen the work that Automotive Insight Group has done in creating a significant database and portal over the last 18 months, I was delighted to be given the opportunity to work with the team as they move into the next phase of development. Adding the Factor Sales transactional data into the mix will enhance their offering to a wider marketplace and bring remarkable insights to everyone connected to the automotive industry.”
Nigel Morris, Group Commercial Director, adds:
“Darren and Ian joining the team is a clear statement of our intentions, and anyone in the automotive industry needs to have at least seen what we have built and how we can unlock opportunities and mitigate the risks they face.”
For more information on Automotive Insight Group and its Automotive Insights and Factor Sales services, visit https://automotiveinsightgroup.com