Automotive Insights Acquires Factor Sales in Strategic Aftermarket Expansion
Eyeballs to Datapoints Ltd, the company behind Automotive Insights, the disruptive consumer market intelligence company specialising in the automotive industry, has today (27th August 2026) announced that it has acquired the business and key assets of Factor Sales, the UK’s leading source of insight for the automotive aftermarket.
The Manchester-based company is backed by a stellar advisory board that includes former Ford UK Managing Director Andy Barratt, industry futurist Tom Cheesewright, and Regit CEO Chris Ashton-Green. Earlier this year, the company also appointed former Auto Trader Research & Data Director Richard Walker as Executive Director of Research, Data & Insights.
Nick Richardson, Executive Director of Automotive Insights & Research Services, commented:
“We are delighted to have acquired the business and key assets of Factor Sales and to welcome Isaac and Seb to our expanding team. As a business we have made clear progress since our launch and have delighted clients & partners with our innovative approach. We are now excited to extend that impact into the aftermarket through the strategic acquisition of Factor Sales, a business that should aspire to be the mission-critical partner for any company that is serious about the aftermarket industry.”
Isaac Shalaan, Co-Founder and Technical Director of Factor Sales, added:
“We are delighted to be joining such a highly regarded insights specialist, one that is eager to invest, innovate and enhance our proposition. Their approach is both ambitious and measured, and I believe it can help firmly establish Factor Sales as the mission-critical partner for any company operating within the aftermarket.”
Andy Barratt, Chairman of the Automotive Insights Advisory Board, comments:
“As I have said before, data is the new horsepower. The strategic acquisition of Factor Sales demonstrates how Eyeballs to Datapoints can provide the most comprehensive and dynamic view of both what consumers are thinking and doing, and how the aftermarket is responding.”
Sebastian de Pedro, Business Development Manager, added:
“I am very excited to be joining forces with the team behind Automotive Insights & Research Services. Having seen what they have built, the capabilities of their partners, and their collaborative approach to product development, I have great confidence in what we can collectively achieve. Together, we can help ensure organisations across the aftermarket make decisions with greater clarity and confidence.”
Nigel Morris, Commercial Director, Automotive Insights adds,
“We believe that Factor Sales fits perfectly in our offering, and we look forward to sharing our exciting plans for the business in due course”
More information about Factor Sales, visit www.factorsales.co.uk and Automotive Insights visit www.automotiveinsights.ai.